Audi House of Progress IAA Mobility

More than 500,000 visitors attended IAA MOBILITY 2023, the leading international trade fair for mobility, in Munich. In the ‘Open Space’ in Munich city centre, visitors were able to ‘actively participate in dialogues on the future of mobility’.

Audi presented its House of Progress, a trade fair stand where the manufacturer focused on premium electric mobility. Among other things, the electric SUV Q6 e-tron, Audi's first new model in two years, was presented. A special highlight was the German premiere of the electric concept car Audi activesphere concept.

Inside the exhibition area, Audi's four brand pillars were presented in a spacious and interactive manner: sustainability, digitalisation, performance and design. The use of recyclable and reusable materials in the façade of the exhibition stand was in line with the company's commitment to making individual mobility more sustainable and future-proof. Audi decorated its exhibition stand with Lamberts LINIT^©EcoGlass solar, which is elegant in design and sustainable in character - providing light, space and timeless elegance.