Adidas - The Hyundai Seoul

The Adidas flagship store in Hyundai Seoul, one of the most modern shopping centres in the South Korean capital, combines striking architecture with innovative design. The central design element is the use of backlit profiled glass, which floods the room with soft light. The glass is used specifically to separate areas without making the room feel smaller. The backlighting creates a pleasant, even lighting mood that makes the atmosphere warm and inviting. The minimalist design of the store focuses on a combination of natural materials such as wood, steel and concrete. The backlit profiled glass complements these elements and adds an elegant, futuristic touch to the space. The lighting contributes to the special atmosphere, while the overall design allows for a clear yet calm presentation of the brand.